Are you a food blogger and are looking for ways to promote your passion on multiple social media accounts? If so, then you can always go for TikTok. This is one of the most popular platforms right now, so you can surely find viewers here, but how do we effectively do that while also advertising our food blog?
Make Quality Content
An essential part to focus on in social media marketing is providing quality content. Now that you have a food blog to promote, you need to invest in SEO tools and other software like PosterMyWall to enhance your templates. Not only is this applicable in your blogs, but you can also use this on TikTok too where you can customize video formats to make marketing easier and simpler for you. Connect with your audience by telling them who you are in a relatable and relevant manner. Build your blog and brand awareness through consistent quality content.
Connect Your Social Media Platform to Your Profile
Now that you’ve established your content, this is where you should focus on driving traffic to your TikTok account. One of the best ways to do this is by connecting your other social media platforms in your profile. In this way, you can easily reach users on multiple platforms smoothly. Just simply go to “edit profile,” scroll down at the bottom part of the screen, and then proceed to connect your active profiles.
Add Your Blog’s Link in Your Bio
This is the part where you can advertise your food blog. Your TikTok bio should have a link to your site. However, not all platforms are allowed to be clickable websites on the bio. For now, what you can do is check if yours is visible under the “edit profile tab.” Take advantage of this as much as possible because your bio is one of the first things people can see when they visit your profile. If your platform doesn’t appear, another alternative is to be a part of the TikTok tester program. Afterward, see if your website will appear. If not, it’s still worth a try. Still, your bio can be optimized even without a clickable link by adding other relevant information about your blog.
Participate in TikTok Challenges and Trends
One of the best ways to start becoming visible on TikTok is by joining trends and challenges. When on this app, you have to actively engage with what’s popular as this is how you can make yourself relevant. Try to promote your blog while doing so, but make sure you’re providing something interesting, fun, and informative. You can go to the “Discover” tab on your TikTok to start checking out the latest trends. In general, just have fun, and eventually, people will start noticing you.
Collaborate With Other TikTokers
You may think that you’re competing with other TikTokers, especially those with the same niche as you. However, they can easily be your friends when you start engaging with them. Just like with the challenges and trends, you have to make yourself visible out there so that people will start noticing you. Go to the “Discover” tab again and find similar content creators like you, then start reaching out to them! Like and leave a comment on their videos; you can even mention them on your own too. Once you’ve established a friendship online, suggest some collaborations that you can do.
Include TikTok Ads
This is another tip that you can invest in if you want more traffic added to your blog site. With this, you’ll have a feature to add a clickable button to your video, which would lead to your platform. It’s a good investment if you’re keen on upgrading your profile. This call-to-action step guarantees you visibility. While you can depend on hashtags or algorithms to naturally boost your account, this can be a hit or miss. You can try TikTok Ads and see if the exposure increases your overall traction and just discontinue it when there’s no need to anymore.
Go Stream Live
The last one on our list is going live. Apart from depending on TikTok video templates, you can always go streaming. Just go to the live feature in your profile and wait for your followers to watch you. You can use this tactic to build your brand awareness, and this is where you can smoothly promote your food blog. What’s great about going live is you’ll have a much more intimate interaction with your viewers, and you can even do some fun and creative things together with them – you can share recipes and even cook if you want to. The possibilities are just endless.
We’ve now reached the end of our article, but we hope that you got something useful here. Give these simple tips for promoting your food blog on TikTok a try, and see where it’ll lead you!
