10 Best Websites to Buy Indian Ethnic Wear Online



Indian traditional wear has a different charm that makes the style so much in demand. Indian ethnic wear is such an elegant fashion that people willingly opt for it for various occasions, even foreigners. Irrespective of age or reason of the gathering, people like to deck up in the vibrant colors our ethnic wear offers. 

Suggested Read – Top 10 Traditional Indian Fashion Accessories

Changing fashion needs to call for an upgrade, even of ethnic wear. In recent times traditional wear has become more accessible and fashionable, suiting the choice of most. Online shopping is a platform that enables people to indulge in their shopping spree easily. It is a very convenient accommodation without the pains of crowds, sweat, and jam.  

In this article, we will list the top 10 websites to buy Indian ethnic wear from. The unending need for traditional wear calls for top-notch sites that serve the demands of high fashion. Read on to find out which website suits your fashion taste.  

1. Tjori  

Indian Ethnic Wear by TJORI

Tjori is a new and unique online shopping platform particular to ethnic wear. It is an online brand that brings together customers and artists from across India and around the world. Their holistic approach to uplift the distinctive style of traditional wear has caught the attention of many customers. Tjori has a versatile collection serving the needs of most of its customers successfully. Their kid’s and men’s collections are also very charming.  

For those who like their ethnic wear, trendy and comfortable, try out Tjori for your new traditional collections. Tjori will help jazz up your ethnic look with their dynamic collection.  

2. Biba  

Indian Ethnic Wear by BIBA

Biba is not exclusively an online fashion brand, but they do provide online services. It is a label famous for its spunky women’s ethnic wear collection. The brand name has existed for some time now, and Biba has effectively proven its mark with skilled professionalism for serving its customers. Their modern take on the Indo-Western style has made many women stop and buy from their stores. Given the current pandemic situation, their online service has kept shopping enthusiasts busy. Biba is purely a women’s clothing brand, and their little girls’ collection is also a definite try. 

Biba’s comprehensive collection is funky and vibrant. Their sequence works, embroidery, and tasteful colors coordinate the entire look. The Indo-Western stylization helps working women choose Biba more often.  

3. Global Desi 

Indian Ethnic Wear by Global Desi

Global Desi is an affluent contemporary ethnic wear brand, much like the name suggests. The label is also not exclusively online and has numerous offline stores. Their online venture helps sustain the demands of rising customers. Global Desi is “a vibrant and free-spirited brand of the boho-chic ensemble,” as reads their description. Their aesthetic collection catches the eye of many modern traditional wear lovers. This brand is also women only. They offer a wide range of ethnic wear. Sarees, Kurtis, and sundresses in the ethnic style are patents of Global Desi.  

The ladies who like to go boho for their outings will love the Global Desi collection. Their colorful variant options spoil a girl to choose one from the other.  

4. W for Women 

Indian Ethnic Wear by W for Women

W for Women is another long-running contender of brands providing choice-able ethnic wear for women. It has many offline stores around the nation and has an equally successful online store. The theme of their fashion is mix-and-match, and their range of daily wear and festive wear is very tasteful. They provide options for a wide range of stylish Kurtis and also fancy ethnic prints dresses.  

Their online store has made it easier for ladies to avail their products. The intelligent choice that W provides is very suitable for working women also.  

5. Indya 

Indian Ethnic Wear by Indya

The House of Indya is available both online and offline. Indya’s products are top-class designer fashion with Bollywood star Shraddha Kapoor as their brand ambassador. The motto of the label’s products is modern-ethnic wear. The diverse options available in this store caters to the need for different tastes and choices. Their gorgeous and trendy take on ethnic wear has made them launch online to reach their global customers.  

Indya is a brand that promises high-quality designs and materials for its products. Their vivid range of festive wear will surely catch your eyes. 

6. Suta Bombay 

Indian Ethnic Wear by Suta Bombay

Instagram is one of the OTT platforms that has launched some budding entrepreneurs who specialize in ethnic wear. Suta Bombay is one such online store that reflects beautifully on Instagram. Suta is a quintessentially saree store. Their collection, though, is highly fashionable. Sujata and Tanya launched their brand and are now one of the leading online stores that fulfill modern demands for the traditional six yards. 

Suta Bombay experiments with various hues, patterns, and designs on sarees, and their friendly price range adds to their charm. Ladies who like a chic and minimal look when draping a saree, definitely check out Suta Bombay’s online store. You will be spoilt for choices. 

7. Chakori Ethnic 

Indian Ethnic Wear by Chakori Ethnic

Chakori Ethnic is another online store with its success reflecting on its Instagram page. Its forte is also a wide variety of sarees. They provide an equally tasteful minimalist and gorgeous designs of sarees. Their collection is at par with modern demands. Chakori Ethnic delivers the right aesthetic vibes with their products that most women crave from ethnic wear. 

Chakori Ethnic provides delectable choices for official and festive wear sarees. Their Instagram page beautifully highlights their successful journey of customer satisfaction. 

8. Keyah Label 

Indian Ethnic Wear by Keyah Label

Keyah Label is an online brand that has brought forward the new elegant take on ethnic wear. Their label focuses on sarees and functions formally through their Instagram and Facebook handles. Keyah Label successfully brings back the nostalgia all Indian girls have of draping their mothers and grandmothers’ saree and dupatta. Their simple designs and comfortable fabric make the perfect choice for any formal event or festive gathering. 

Keyah Label is yet to launch its official website, but its online store is flourishing via Instagram and Facebook. Young and adult women can quickly get their hands on these beautiful sarees by using social media platforms. 

9. Margazhii 

Indian Ethnic Wear by Margazhii

Margazhii is a brand that offers both eye-soothing and comfortable sarees. They use tonal shades to create a balmy effect on the beholder and the wearer. They, too, are active on Instagram handling their customers successfully both through their website and social media page. The Margazhii brand’s social media handles and website bonus is their trendy combination of pairing Indian ethnic wear with statement silver jewelry.  

Ladies who would like to get aesthetic prints and colored sarees, do check out Margazhii’s website. They also provide ideas on how to deck up in the six yards gorgeously and have a comfortable experience in it.  

10. Jaypore  

Indian Ethnic Wear by Jaypore

Jaypore is an Indian ethnic wear brand that takes pride in weaving traditional designs in contemporary cuts. This online store runs a robust website that curates traditional products ranging from handloom to personal care. Jaypore also has an equally eye-catchy men’s collection on their site. 

11. Craftsvilla

Buy Indian Ethnic Wear Online-Craftsvilla

Craftsvilla is all about becoming a classic in a world full of trends. Manoj and Monica Gupta founded Craftsvilla in 2011 to sell ethnic clothes and accessories on their eCommerce platform.

Craftsvilla.com utilizes a marketplace concept to capture India’s cultural diversity. They connect local artisans and designers directly to worldwide clients, thereby increasing their income, eliminating intermediaries, assisting them in the creation and promotion of their brands, and preserving culture, traditions, and values. This voyage, according to the brand, would not only benefit Indian creatives but will also allow customers to discover and purchase things that they would not be able to do otherwise.

12. Soch

Buy Indian Ethnic Wear Online-Soch

The clothing designed by Soch complements the successes of today’s cosmopolitan woman at work, at home, and in leisure.

Soch is an unapologetic assortment of prints, colours, designs, and textiles that celebrates life and creation. Soch seeks to constantly update its line with fresher designs and outfits while blending years of traditions in an essence unmatched by any other brand. It has pioneered the term ‘fashion’ in the Indian ethnic setting, thanks to its high-quality hand-picked textiles, distinctive use of colours, complex embroidery, and beautifully rich Indian aesthetic. Soch offers an exclusive range of ethnic wear fashioned to perfection using the finest fabrics such as cotton, chiffon, crepe, silk, brocade, voile, and mixes obtained from various parts of India.

13. Fabindia

Buy Indian Ethnic Wear Online-Fabindia

Fabindia is India’s largest private marketplace for products manufactured with traditional techniques, skills, and hand-based processes.

Fabindia connects over 55,000 rural craft producers to modern metropolitan markets, building a foundation for skilled, long-term rural employment while also preserving India’s traditional handicrafts. Fabindia’s garments are handwoven and made from hand-printed fabrics, and the company’s products appeal to clients on an aesthetic level. Fabindia’s products are categorised as totally organic, in-conversion, or natural.

14. Chidiyaa

Buy Indian Ethnic Wear Online-Chidiyaa

Chidiyaa is for the free-spirited, for those who use clothing to express themselves. 

Chidiyaa is motivated by a desire to preserve Indian crafts and traditions. They believe in the beauty of handcrafted goods, where each item reflects the particular individuality of the artists they collaborate with. Chidiyaa’s mission is to unearth Indian history and take its customers on a fashion journey rich in storey, spirit, and legacy.

Chidiyaa maintains a classic silhouette while paying close attention to the fineness of the cloth utilised. The prints and weaves are created in-house and sourced from craftsmen in villages across India. Chidiyaa aims to provide you with age-old crafts with a niche, from exquisite hand blocks from the desert of Kutch to timeless weaves from Andra and regal silks from Banaras.

15. Libas

Buy Indian Ethnic Wear Online-Libas

Libas Impex, defined as young, stylish and modern, is a fashion brand that conveys the tale of a new generation of Indian women that are free-spirited, independent, and aware. Libas’ ongoing goal is to offer a contemporary, stylish, and lively variety of ethnic and fusion apparel that is meticulously picked in accordance with global fashion trends.
They specialise in kurtas, but they also provide a large selection of bottom wear and dupattas that you may mix and match to create your ideal combination.

16. TheiaScape

Buy Indian Ethnic Wear Online-TheiaScape

Loomers and weavers are the final remains of the unmechanised era that valued craftsmanship above all else. They are the last defenders of traditional Indian weave craftsmanship, which still uses handlooms to create the sarees of our dreams.

The objective of TheiaScape was to find and give a speciality platform for all of the colourful local arts and handicrafts that resonate with our culture. As a result, when one selects Handloom, they are choosing legacy over all else. Their weaves, trinkets, and lifestyle products are all handcrafted, eco-friendly, and fashion-forward, as envisioned and innovated by the most outstanding artisans across the subcontinent.

Each saree, according to TheiaScape, has its own set of facts and a unique tale to tell.

17. Vimor

Buy Indian Ethnic Wear Online-Vimor

Vimor, which means ‘pure,’ is a brand inspired by India’s handloom history. They’ve been designing and making magnificent, real, one-of-a-kind, exclusive handwoven sarees for more than half a century.

They are a brand that represents the resurgence of the time-honoured art of handloom saree design. The resurrection of traditional styles has been the focus of their efforts to create and sustain handloom saree weavers. All of their revival sarees are from Vimor’s own collection or from sarees donated by consumers. Handloom textiles are our collective history, and every woman should be able to afford and possess a piece of it, according to Vimor.

18. Ganga Fashions

Ganga Fashions

A Designer Ethnic Brand, revolutionizing the textile world for 20 years, takes pride in its rich culture and heritage. Its artistry not only prioritizes the luxury of contemporary design but keeps comfort as well at the forefront. 

Ganga Fashions constantly inspires through its immaculate philosophy for ethnicity by reaching out to millions of hearts. 

It is one of the most trusted brands when it comes to meticulous detailing and quality. Their Exclusive Line of Designer Apparel includes a Distinct Craft of Embroidered or Printed Salwar Suits, Latest Kurta Sets, and Relaxed Fit Co-ord Sets. 

The Contemporary Collection of these Ethnic and Fusion Crafts give the ranges for a variety of occasions. Be it Weddings, Festive Celebrations, Professional Events, or Casual Days, your outfit needs are covered with Ganga Fashions. You can even discover the line of Unstitched Salwar Suits and Loungewear Collections on the website.

To express yourself with an ethnic look that keeps you connected with the roots of culture, Ganga Fashions is the most affordable yet elegant.

In today’s technological world, websites and OTT social media platforms are excellent sources of shopping hassle-free. These online stores are running efficiently by providing customers with satisfactory products. The stores take pride in hosting vivid options in ethnic wear that make their customers return for more. For those gearing up to revamp your traditional wear closet, do give these stores a try. You might be pleasantly surprised to find the exact products you were searching for all this time.

Suggested Read – Solah Shringar: Scientific Reason Behind Indian Traditional Bridal Adornments

For people who like to indulge in traditional wear with a contemporary take, do try out the Jaypore label. Their broad collection of ethnic wear will indeed have choices for you to pick.   

In today’s technological world, websites and OTT social media platforms are excellent sources of shopping hassle-free. These online stores are running efficiently by providing customers with satisfactory products. The stores take pride in hosting vivid options in ethnic wear that make their customers return for more. For those gearing up to revamp your traditional wear closet, do give these stores a try. You might be pleasantly surprised to find the exact products you were searching for all this time.

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  1. It gave a lot of information. I would alsolike to add Zaranur. Its an upcoming brand that offers great ethnic wear for women. You can shop online.

  2. I just came across this amazing clothing site. must check it out.
    Zolo is inseparable from plans and styles that improve our rich history of materials. Their products are a blend of craftsmanship and workmanship from different areas of India to convey an energetic assortment for their clients.

  3. Thanks for sharing the great collection of websites in the blog. I would also like to recommend GulabiCity.com website to get Jaipuri Kurti and jewellery.


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