The digital space is being explored and used effectively by a large number of young artists. We have designers who design a whole range of objects using their artistic inclinations and digital knowledge. Communication design is one such area of expertise that blends design and information to create and convey messages across the different media platforms.
Artists, illustrators and designers with an aesthetic and artistic bend of mind, find the digital zone an exciting opportunity to showcase their skill and have their opinions and voices heard. One such young artist, Stuti Bajaj is a communication designer for whom the only constant in her journey so far has been the ‘love for art’.
We caught up with Stuti to know more about her kind of art and designs, her different creations and her future plans.
Q: Tell us a bit about yourself. Where are you from, your education and so on.
A: I am a communication designer born and bought up in Delhi, graduated from Srishti school of Art, Design and Technology.
‘No, I want to be an artist’ was the statement I had first made when I was seven. My aunt took me to a fancy college at a cousin’s convocation and said ‘One day you will top this college like your sister’.
Though I was interested in and excelled at all subjects in school, but I always had a special spot for art. I would run to the art room as soon as I had some free time in school. I won’t mind helping my art teacher make prayer charts, backdrops for assembly, theatrical properties and so on. I would love making project report files to an extent that would also do them for my friends.
My love for art kept growing with each passing day and with proper guidance, I knew Communication Design was something I could happily spend my entire life doing.
Q: Tell us a bit about the kind of your art. What do you like designing, your love for colors and so on.
A: Art for me is a way of expressing feelings that am not able to articulate otherwise. My work is hugely inspired by the content I am watching, the people I am meeting, etc. When I am out of subjects to draw (which is the case most often), I take up typography or doodle challenges where one gets prompts for everyday of the month. This is another way I challenge myself is to create something every day.
I follow a lot of artists, try to study their work and understand what works for them and what doesn’t. This helps me explore new possibilities and makes sure that I am always experimenting.
Coming to my style, I think I have a natural inclination towards vibrant and playful colours. I feel my style is constantly evolving. I have my own share of phases; from tropical scenes to portraits, hand lettered quotes to comics; I keep developing fondness for different themes. Currently, I am enjoying a touch of surrealism.
Apart from my personal illustrations, I do wedding cards, publication pieces, branding projects for clients.
Q: Why graphic designing? There are many other art forms so what attracted you towards the digital space and why?
A: I would rather call myself a communication designer. Communication design involves communicating using various mediums like illustration, animation, photography, collage, typography and much more whereas graphic design has a narrow focus on certain specialized skills. I was inclined towards this as it has immense scope for problem solving using different techniques. This is a field where one is constantly challenged and everyday is a new beginning.
I am more attracted towards the digital space as it gives more freedom to explore without the risk of spoiling your original artwork.
Q: Do you make your art commercially viable? Do you also customize for clients?
A: Yes, I sell my artwork through some online websites, social media and planning to start exhibiting very soon.
Q: What advice would you like to give to artists who want to carve out a niche for themselves in the digital art world?
A: There are tons of things about the ‘business of art and design’ which I think I learnt very late in my career mainly because I didn’t have any family/friend from a creative background and was extremely hesitant to ask my peers/seniors for help. Thus, I would advise other artists/designers to stay connected with others in the industry, attend art workshops, exhibitions and meet ups. You never know how much a little chat with your favorite artist can help you out.
Q: What are some of the greatest challenges you face as a graphic artist?
A: There are definitely many challenges lined up for any fresher like monetizing their work, managing tough clients and so on. However, it is a part of the process and I kept getting better at it with every passing project.
Q: Who are your favorite artists or creators you look up to?
Well, there is a really really long list. Chhaya Prabhat, Rohan Dahotre, Malika Favre, Lauren Hom, Mario Miranda, Ranganath Krishnamani to name a few.
Q: Finally, what are your future plans?
A: Just working more and more. I have some dream projects that I am dying to do, like children’s books, Google doogle and newspaper mastheads. So, walking closer to my wish list, I guess!
You can check out some of Stuti’s creation here: